Let's get contactless going!

As reported in Contactless News, the fact that MBNA is going for a mass roll-out of contactless is good news. Having more contactless cards in issue will drive the adoption of contactless readers, in turn driving even more issuance!  Closed loop prepaid (including gift card, travel card etc) is dominated by magnetic stripe cards, principally for cost reasons.  It will be interesting to see how the costs per contactless card come down as volumes increase, but also, how the closed loop industry steps up to ensure contactless cards are not single-use!  

 

It is our firm belief that merchants need support in evolving existing gift cards to spending cards to reward cards and onwards, ultimately using them as a foundation for relationship building with their customers.