News from over the Pond

But we’re getting there too!

This article is from the Prepaid Press, a big US website that looks at trends in the prepaid sector. In this article they are starting to look at the ways in which gifting has changed over the years, the ways in which consumers are changing their gifting habits and what retailers are doing as a result to meet changing demand. In it they look at online gifting, text messages, social and group gifting and the ongoing success of in-store gift cards and how that approach is continuing to change to meet consumer needs.

Whilst not directly relevant to us over here today, it does provide an indication of the way in which prepaid and, in particular, gift card, is likely to go.

EoinW

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