Success in Travel cards

Wednesday, 15 September 2010

Tui blows prepaid targets out of the water

As reported on TravelWeekly.co.uk yesterday Tui, the parent company of Thomson and First Choice, has smashed its own targets for sales of its Travel Money Card.

It's good to see how the key components of a successful open loop prepaid programme are combined to best effect. First Choice and Thomson are trusted brands and, almost more importantly, have shop front space to actually sell the cards to folk booking holidays. In addition, they are providing a timely product that addresses specific needs at exactly the right time, as folk book their holidays and are looking for ways to carry 'cash'.

One hundred thousand cards issued is impressive indeed from a standing start and underlines the necessity for an open loop programme to have distribution, trusted brand support, and importantly, relevance to the consumer’s needs at a point in time.

EoinW