Trailfinders blaze a promotional trail!

Friday, 08 April 2011

Advertising. Made Easy.

Trailfinders, a Card Commerce gift card customer, recently teamed up with the Daily Mirror to offer one Lucky reader the chance to win a holiday to the US worth £2,000. Yes, the lucky winner will receive a Trailfinders Gift card worth £2,000 so they can create their own bespoke trip to the States.

With readers entering a Daily Mirror Online competition, both the Mirror Group and Trailfinders should capture valuable customer data to market other products and services.

This is a great example of a joint promotion and enables Trailfinders to reach a much wider audience to promote their brand and their gift card programme. If offering a £2000 prize is out of your reach, why not rescale the idea? You could always donate a gift card as a prize for a parish raffle!

Remember, often it isn’t about doing something brand new- it’s about doing what others are doing and just doing it a little better.
 

DI