Card Commerce in BeautyThursday, 05 August 2010 With much of the salon business based on repeat clients, Card Commerce can offer you great ways to get them spending more and, moreover, ensuring that they continue to spend with you. At the same time, with a significant number of high value transactions on debit and credit cards, we can save you money too! And you can run all these great programmes from a single credit and debit terminal. With Card Commerce you can: Reduce CostsCard Commerce has some of the best rates for credit and debit card processing in the UK and Ireland today. If you find the majority of your customers pay for their hair or beauty treatment with a credit or debit card then you should be talking to us. Switching is easy, doesn't require you to change your bank and we can guarantee you an immediate saving over your existing provider. We'll even replace your terminal with a brand new one on which you can introduce a load of other new services. Increase Customer Loyalty and SpendRewards is a great, low cost way for you to say 'Thank You' to existing customers and to encourage new ones to visit. Our reward scheme allows you to quickly and easily set up rewards programs and get your brand onto a card that stays in your customers' bags. With the optional cardholder registration, you can also capture their details and use them for Direct Marketing purposes. Through our customer web portal, those customers can also log on and track their points. Increase revenue from vouchersBeauty is a sector that is perfectly suited to gift card, the high quality replacement for paper gift vouchers. With gift card you get a beautiful looking, high quality card that you can openly merchandise in your salon, barbers or spa – there's no value on them until loaded so if someone picks one up, it's just a bit of free advertising for you. Put them at each chair and get your stylists or beauticians to talk them up (for a commission payment maybe?) or put them in the waiting area. Promoting them around key gifting dates (Mother's Day, Christmas or Valentines for example) will also help to significantly increase sales. Generate new incomeAre Tuesday mornings slow? Or maybe Friday afternoons? Why not get a couple of staff to distribute promotional cards preloaded with £10 (that can only be used during these periods) to passersby? If they come in they'll spend significantly more than the value on the card (industry stats indicate that redemption is between 10% and 30 % versus 0.2% of paper vouchers!) and if they don't come in, that £10 is never redeemed and hasn't cost you anything. Card Loading is really easy and is managed via our Merchant Portal. Contact us now to see how your salon, spa or beautician can rapidly boost revenue and reduce payment processing costs with Card Commerce. |
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