Card Commerce in Books & Music

If you work in retail and sell Books or Music you’ll be well aware of the importance of gift cards and gift vouchers. We’ve worked with Easons and British Bookstores for many years and are aware of the massive success of gift card malls in the likes of WH Smith in the UK.  This experience means that we understand your sector, we understand what works and what doesn’t and we know how you can sell more!

With Card Commerce you can:

Reduce your Cost

With many retail purchases now made using credit and debit cards, even a small reduction in processing fees can deliver a significant cost saving.  Because of our broad purchasing power, and deals in place with key acquiring banks, we can offer you processing rates than many other payment providers can’t get close to.  And that’s money straight back to your bottom line!

Increase Revenue

If you’re still using paper gift vouchers, get rid of them – even if you’re a smaller retailer you can have a state-of-the-art gift card programme today! Gift cards have no value on them until loaded so can be merchandised throughout your store, at the till, the information desk or from hanging units on shelves.   In addition, average float time (the time between card purchase and redemption) is normally around 50 days and breakage (the amount left unused on issued cards) runs at 9% (cash that goes straight back to the bottom line), so there’s a compelling argument for gift card.

Incentivise repeat visits and increased spend

Why not introduce a simple card-based programme to reward your loyal, repeat customers.  Easily set up on our Merchant Portal, you control the way in which the programme is deployed and you control the rewards.  If you find Tuesday mornings are quiet, why not offer double points to incentivise visits then? And do the same with older products you want to shift to clear space for new? 

Better Manage Refunds

If you currently offer cash refunds for returned books or music, why not change your policy and offer the refund on a gift card instead?  That way, you retain that customer spend (they have to come back to you to spend it) and the chances are that they will spend more than the initial load on that card.  And, moreover, if they choose to pass that on to someone else as a gift they can do! Either way, you retain the spend!

Contact us now to see how you can rapidly increase your sales and significantly reduce your credit and debit card processing costs with Card Commerce.