Gift CardThursday, 05 August 2010 Consumers prefer gift cardsA recent study of 1,400 adults found that 77% of recipients preferred gift cards to gift vouchers, 81% spend more than face value on card and 49% make more visits to the store/retailer afterwards. (source: www.globalprepaidexchange.com) From hotels and bars to shops, beauticians and travel agencies, we manage hundreds of gift card programmes across the UK and Ireland today, so we're well placed to know what makes a programme successful! Sell more gift cardsOpenly merchandising creative and relevant gift card designs will help you to sell more than your existing paper vouchers. In addition, customers redeeming gift cards will generally spend more than the originally loaded value (up to 40% more) and breakage (the amount left on the card and never used) runs at about 9% - all meaning more income for you! We're probably in your store today!If Barclaycard, HSBC, Fexco, Fintrax or Elavon Merchant Services process your credit and debit cards for you then you're in luck as it means we are already on your terminals! You won't require any more technology to issue gift cards and other types of prepaid card. Online, self-service reportingThrough our merchant portal, Card Manager, you'll be able to easily set up and manage your gift card programme (new users, new stores, access privileges etc) and run reports including outstanding balances and top performing stores. Reduce voucher costs, fraud and theftGift cards are significantly less susceptible to theft and fraud than paper vouchers (which are effectively cash, can easily be copied and easily reused) and, with almost zero reconciliation required, you'll have more time to invest in your business Whatever your situation, we can help!Whether you are looking to move from paper gift vouchers, launch a gift card programme or move your existing programme from another provider, we'll have a solution for you. Call us now or click here to download further information.
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