Performance Management

Getting the most from your gift card programme?

With hundreds of gift card programmes behind us, and a wealth of industry experience and contacts, our team is perfectly positioned to help you get the most from your gift card programme.

Get it right at the start!

Gift cards will provide you with a great new revenue stream but, in order to truly successful, they need a solid foundation.  Technology implementation, garnering executive support, agreeing success criteria, and designing your cards and carriers are just a few of the things you need to think about.

Getting it right instore

The majority of gift cards will be sold in traditional 'bricks and mortar' businesses - retail outlets, hotels, restaurants or similar - and it's important to consider all the elements to make that a success. You need to think carefully about card and carrier design, merchandising and card display, promotion and, ultimately, how you get your customers to buy and use them!

Onwards and upwards!

Once successful in-store, how can you broaden your customer base? What about gift card malls (allowing you to sell your cards in other retailers) or selling cards via your website.  Whatever you want to do, Card Commerce can help. We have experience in developing and launching all types of prepaid programmes to meet the specific objectives of each one of our customers.

Get more from gift card?

Your gift card is about more than a simple replacement for paper gift vouchers.  Why not offer them as rewards cards, incentivising customers by offering cash rewards when they visit you? Or think how you can best take advantage of Christmas, Fathers Day, Mothers Day or Valentines – it could be as simple as an in-store poster campaign or new design of card for example.

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