Top TipsHail the Hospitable HotelThursday, 29 September 2011 Great Customer Service = Gift Card SaleI recently stayed in a hotel that really taught me a lesson in how to treat a customer. I booked online, through their website and secured the booking with a small deposit, easy peasy (point 1 to the hotel). The week before I was due to arrive there I received an email reminding me of the additional services that the hotel offered including late check-out, breakfast in bed should I require it. This email both gave me comfort that my...
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Promotions, Promotions, Promotions!Friday, 16 September 2011 Use a promotion to encourage customer devotionIf you want to encourage customers to visit you more frequently and spend more when they do (and why wouldn’t you?) then using gift cards for promotional campaigns can be extremely effective. Simple promotions like spend £100 in-store and receive a free £10 gift card towards your next visit not only encourages customers to spend more in store...
‘Tis the season to be jolly…... In a few monthsWednesday, 24 August 2011 Not to be prepared would be follyThe busiest time of the year for gift card sales is only just around the corner – the last three months of the year account for 60% of annual gift card sales – so, if you have a programme, it is important to start thinking about how you can maximise this opportunity. In-store Take merchandising for example. Are the cards merchandised around your store or are they...
Lessons from Retail LeadersTuesday, 12 July 2011 Juicy Apple OfferOK, so you might not have the breadth of stores, big marketing budgets or international presence that Apple has, but there are lessons we can all take from the world’s most valuable tech company and the second most valuable company in the world. For example, let’s look at the back-to-school offer they are running this year. Apple kicked off its back-to-school sale in mid-June. In years gone by, Apple offered a free iPod Touch with a...
I have my gift cards....Friday, 10 June 2011 .... now what?It’s very easy to just treat gift cards as another in-store product. Remember that gift cards can deliver a high return on your investment, so follow some or all of this checklist to achieve your goal. 1) Merchandising
Budgeting Card lessons from Sainsbury’sMonday, 23 May 2011 Same gift card programme, different applications!One of the best ways to maximise the return on your gift card programme is, bizarrely, to not think of it as “just” a gift card programme. Have you ever... Effective Controls....Thursday, 28 April 2011 ....Equal Effective Gift Card Program ManagementRunning a successful gift card program involves more than simply merchandising and selling your gift cards successfully instore and online. It is vital that your business manages the back office side of the gift card program also with regular (daily/weekly/monthly) monitoring and where necessary, reconciliations of key areas including the... Savings Card lessons from DebenhamsThursday, 31 March 2011 Giving customers a craving for saving |
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