Budgeting Card lessons from Sainsbury’sMonday, 23 May 2011 Same gift card programme, different applications!One of the best ways to maximise the return on your gift card programme is, bizarrely, to not think of it as “just” a gift card programme. Have you ever wanted a way of guaranteeing customer spend and repeat visits to your business? Sainsbury’s did - and they achieved it too! Take their Meal Ticket gift card. The card is marketed to help parents budget what their son/daughter spends on groceries and the likes in store, making sure their college student kids don’t spend all their parents hard earned cash in the pub! Parents can load the card remotely at any time allowing their kids to do their shopping.
Sainsbury’s Meal Ticket card can be registered in case of loss or theft allowing Sainsbury’s to collect customer information to gain a better understanding of their customers’ needs using their demographic data.
Why not use your gift cards as budgeting cards to allow customers to manage their weekly/monthly spend in your shop/café/restaurant? All the customer has to do is load the card at the start of the given period and then spend to their heart’s content. They can even keep track of their balance via our online portal www.showmybalance.com.
What benefits does this have for your business? Guaranteed spend and repeat visits!
Ensuring your customers know they can use your cards to budget their weekly spend is vital to the success of a budgeting card. And it needn’t be a national TV or print media campaign! A simple poster in your shop window will draw a certain amount of attention as will flyers or an advert in your local newspaper. Or why not print up a flyer (print is super-cheap at the moment) and get a staff member or two to hand them out outside your shop during quiet periods?
Now that’s budgeting cards. Made Easy.
MS
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