Gift Cards - talk about the recipient

Friday, 08 October 2010

Understand buyers needs and sell more

Buyers are swayed into a purchase based on recipient's experience and reaction to gift giving. It's simple, by understanding how your gift card can create an experience and then advertising this message to the buyer,you'll sell more! 

Dan Horne of the Global Prepaid Exchange shares his thoughts and views on how, with a better understanding of why and how consumers give gifts and how gift cards can be positioned to meet those needs.

Click here to view the article