Gift cards - they're all about the customer

Wednesday, 01 September 2010

Understand customer needs and sell more.

Retailers often preach 'customer-centricity' but do they really walk the talk?

Customers face real challenges when it comes to picking out gifts and gift cards do a great job of solving those problems. More often not, gift cards will sell themselves, but the more you understand what the customer is really trying to do with the card, the more cards you will sell.

Dan Horne of the Global Prepaid Exchange shares his thoughts and views on how, with a better understanding of why and how consumers give gifts and how gift cards can be positioned to meet those needs

Click here to view the article